The first CIIE U-Fair, an extension of the China International Import Expo for individual consumers, kicked off in Shanghai on Friday. [Photo by Shi Jing/chinadaily.com.cn]

The first CIIE U-Fair, an extension of the China International Import Expo for individual consumers, kicked off in Shanghai’s National Exhibition and Convention Center on Friday.

Dubbed a “mini CIIE”, the U-Fair is expected to attract around 3,000 company purchasers as well as 80,000 consumers over the course of three days.

Offerings at the U-Fair include food, home appliances, automobiles, beauty products, agricultural products, pet supplies, jewelry and over-the-counter drugs. More than 700 companies from over 60 countries are selling at the fair, including multinational industry leaders such as L’Oreal and Lexus.

Tanks to chinadaily.com.cn

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