IHG Hotels & Resorts’ fastest-growing Essentials brand, Holiday Inn Express, has announced popular Chinese actor Bai Ke as its brand ambassador and a collaboration with the comedy film Make Zhonghe Great Again. The partnership marks a strategic push to deepen the brand’s connection with young people by embedding its “Recharge & Restart” travel ethos within culturally resonant entertainment.
Holiday Inn Express collaborates with actor Bai Ke and the comedy Make Zhonghe Great Again to bring Recharge & Restart to travelers.[Photo provided to chinadaily.com.cn]
“Today’s travelers are not just moving between cities; they are looking for stays that help them recharge, reset and continue their journeys with confidence,” said Rita Jiang, chief commercial and marketing officer of IHG Greater China. “At Holiday Inn Express, we continue to evolve our guest experience around these changing needs, creating energizing and seamless stays.
“We are excited to welcome Bai Ke as our brand ambassador and collaborate with Make Zhonghe Great Again. Bai’s relatable screen presence and the film’s everyday humour allow us to talk about that need in a way that feels authentic, not transactional.”
Bridging Entertainment and Everyday Travel
For young movers, Bai is a well-known Chinese screen actor whose on-screen persona centers on the everyman professional; authentic and reliably capable. His film, Make Zhonghe Great Again, is a workplace comedy that has generated significant domestic buzz for its humorous yet grounded take on the pressures facing today’s urban workforce.
Holiday Inn Express sees a natural alignment as the film’s themes mirror the brand’s core guest proposition: balancing productivity with personal reset. By pairing with both the actor and the film, the brand gains a storytelling vehicle that feels native to its target audience, reflecting a shared understanding that travelers value both efficiency and opportunities to recharge.
Delivering thoughtful stays that help guests recharge
Holiday Inn Express says it continues to evolve its guest experience around the needs of young people by providing comfortable guest rooms, nutritious breakfast offerings, efficient workspaces and smart technology solutions. The brand creates a seamless experience that helps guests recharge and stay productive throughout their journeys.
Beyond the stay experience, Holiday Inn Express continues to explore new ways to connect with young movers through creative storytelling and partnerships, creating more relevant and meaningful connections with today’s travelers, according to the hotel brand.
Holiday Inn Express currently operates more than 400 hotels across China, with a presence spanning a wide range of markets. Moving forward, the brand says it will continue to leverage IHG’s global expertise and local insights to evolve its guest experience and deliver meaningful stays for travelers.
Holiday Inn Express staff members along with some crew members of the comedy Make Zhonghe Great Again pose for a group photo after watching the movie at a Shanghai cinema.[Photo provided to chinadaily.com.cn]
Like this:
Like Loading…
Разгледайте нашите предложения за Български трактори
Иберете от тук
Българо-китайска търговско-промишлена палата